Do you find yourself immediately blocking out sales pitches because you’re so bombarded with content all day long that you don’t have the space to listen to one more thing (understandably)? ⠀ ⠀ Our customers and clients feel the same way. ⠀ ⠀ They crave authenticity, and they want to be reached right where they go everyday, hence the birth of delivering everything in our world right now!⠀ ⠀ Are you making space for thinking through potential collaborations and how you might offer dual value in order to meet customers where they go everyday? ⠀ ⠀ Ecosystem mapping is a tool that we use in The Strategy Masterclass, and its focus is all about reaching your customers in the places that they’re already going. ⠀ ⠀ So take 5 today and think through:
1. Am I using a sales pitch to try to “capture” my customer’s attention that isn’t working?
2. How can I reach them where they already go everyday in a more natural way?