Strategy · Advisory · Speaking

Strategy for what you’re building next.

We work with companies and entrepreneurs at strategic inflection points — new launches, repositions, and the moments when an existing plan needs a sharper edge.

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What we do

Strategy, applied directly to the decisions in front of you.

No frameworks for the sake of frameworks. We’ve helped build companies from zero, served in COO and operating roles across multiple startups, and spent years building strategy at the intersection of operations, capital, and brand. The strategy we bring is grounded in what actually moves a business forward — not theory. Whether you need a focused engagement, ongoing advisory, or a sharper voice in the room, the work is built around your moment.

Offerings

Three ways to work together.

Each is sized to a different need — one focused engagement to land a strategic move, ongoing advisory to keep momentum, or a talk that resets a room.

01 / Engagement

Business Builder

A focused strategy engagement for companies launching or repositioning, and entrepreneurs building or refreshing a plan. One flexible scope — positioning, business model, GTM, offering architecture — tailored to your moment.

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02 / Advisory

Coaching & Advisory

Ongoing 1:1 sessions for founders and leaders navigating transition, growth, or hard decisions. A regular space to step back, pressure-test thinking, and make moves with conviction.

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03 / Speaking

Speaking & Workshops

Talks and workshops at company offsites, leadership trainings, and industry events — on strategy, building from zero, and leading through inflection points.

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How we work

A few things that show up across everything we do.

Operator’s lens

Strategy from someone who’s actually built and run companies — not just advised on them.

Decisions, not decks

The point isn’t a tidy artifact. It’s clarity, conviction, and a plan you can move on.

Direct partnership

You work with us directly. No layers, no hand-offs — strategic thinking applied to your specific moment.

About Lauren

Strategy from someone who’s built it before.

StoryWork is a strategy practice founded by Lauren Shippy. Over the last decade-plus, our work has lived at the intersection of operations, capital, and brand — helping build a private equity real estate firm from the ground up, co-leading a family investment office, and serving in COO and operating roles for multiple startups across sectors.

That mix is unusual on purpose. It’s why the strategy we bring isn’t academic — it’s shaped by what it actually takes to launch, fund, scale, and steward a business through real decisions.

Lauren is the author of Seen, Known + Heard, host of the Behind the Curtain podcast, and writes regularly on Substack. She served on the leadership team of the Palm Beach Women’s Network for over five years and lives in Palm Beach Gardens, Florida, with her husband and two daughters.

Through StoryWork, we partner with companies and founders at the moments that decide what comes next.

Author · Seen, Known + Heard Host · Behind the Curtain Founder · StoryWork

Let’s figure out what’s next.

Tell us about what you’re building, or what you’re rethinking. We’ll start with a conversation.

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